Gartner reports that over 80% of professional digital marketers leveraging artificial intelligence/machine learning improve their ability to provide real-time, personalized experiences to customers. And according to Market Research Future, Web 3.0 will continue to grow at a compound annual growth rate of 44.6%. AI/machine learning are fundamental components of the ‘3 Pillars of Web 3.0’, and understanding how to fully leverage these technologies will usher in more innovative approaches to connect with customers while respecting their data privacy. A win-win for both the marketer and consumer and we still have a long way to go to realize this new user experience and the future of marketing. I aim to educate and inform on the latest technological breakthroughs in Web 3.0, blockchain, and cryptocurrency. Additionally, I explore innovative marketing techniques that leverage these technologies, showcasing creative ways companies bridge the gap between the current Web 2.0 and Web 3.0 user experiences.
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